LINKEDIN PROSPECTING PLAYBOOK

Summary from the TLDR Marketing newsletter

A cold call can become a live conversation through a three step sequence over three days. Day one is a LinkedIn voice note referencing a specific trigger and signaling a future call. Day two is a short email that repeats the same insight. Day three is a phone call that references both prior touches and asks if the voice note landed. Familiarity builds through repeated exposure to the same topic across channels. This approach relies on specific research, as generic outreach breaks the sequence.