HOW TO BUILD A MARKETING ATTRIBUTION REPORT WITH AI

Summary from the TLDR Marketing newsletter

A two-tier approach to marketing attribution starts with a 10-minute Claude + HubSpot setup that pulls closed-won deal data and identifies which marketing activities correlate with revenue. The first version works from contact properties like first conversion and MQL date, making insights directional but immediately actionable. Teams that hit the connector's limits can graduate to a Supabase-backed app built in Lovable that supports full activity timelines and multiple attribution models across hundreds of thousands of touchpoints. Data hygiene is the main constraint in both versions, as the output is only as accurate as what gets logged in the CRM.