TLDR Founders · STRATEGIES & TACTICS

SELLING TO AI AGENTS

mattgiustwilliamson.substack.com6 min read

Summary from the TLDR Founders newsletter

Every major tech shift creates a new growth channel. AI is becoming a decision-maker - they're starting to choose products. This new growth channel is embedding products directly into the AI tools that people use. This impacts strategy, product, and engineering. The companies that will be marketing to the interface layers that make decisions on users' behalf.