BUILDING A REBRAND FOR A BLIND CEO COMPLETELY CHANGED THIS CREATIVE AGENCY'S DESIGN PROCESS

Summary from the TLDR Design newsletter

Creative studio Something Familiar redesigned the identity for non-profit Onvero by centering accessibility from the start, adapting their entire process to collaborate with blind CEO Sandi Wassmer through clearer descriptions, shared language, and non-visual communication. The result is a tactile, inclusive brand system—featuring embossed materials, an easily traceable logo, accessible typography, and sensory-friendly presentations—that demonstrates how prioritizing accessibility can enhance creativity rather than limit it.