TLDR Design · MISCELLANEOUS

HEX DESIGNS BOLD GEOMETRIC BLOCKS TO MAP GRAFANA'S PRODUCT ECOSYSTEM

the-brandidentity.com4 min read

Summary from the TLDR Design newsletter

HEX built Grafana's brand around a modular geometric “block” system that mirrors how its products work, with visuals (like scanning lines or zoomed-in blocks) directly representing product concepts while maintaining both logic and aesthetics. The identity uses a flexible grid, vibrant color palette, and adjustable visual density to scale from expressive to minimal contexts, while rounded, modular icons reinforce a balance between technical precision and an approachable, community-driven feel.