TLDR Marketing · RESOURCES & TOOLS

FROM SEARCH TO PURCHASE: UNDERSTANDING THE NEW BUYING JOURNEYS (WEBINAR)

brandwatch.com

Summary from the TLDR Marketing newsletter

This webinar on March 18 looks at how buying journeys have become fragmented as consumers search across social platforms, marketplaces, and AI tools. It introduces Search Intelligence and explains how analyzing search behavior can reveal localized trends and ensure brands appear where audiences seek information. The session also shares real examples of companies using Trajaan to turn search data into insights that enhance brand visibility.