AI IS MUCH BIGGER THAN YOU THINK

Summary from the TLDR Marketing newsletter

AI usage is far larger than commonly reported, with 45B monthly sessions worldwide and 5.4B in the US. Globally, AI now accounts for 56% of search traffic and 34% in the US, with 83% of activity occurring in mobile apps worldwide and 75% in the US. ChatGPT dominates the market, holding 89% of global AI sessions and 86% in the US, while search traffic continues to grow alongside AI, proving usage is additive rather than zero-sum. AI adoption is rapidly expanding, particularly for “asking” prompts, and the overall search ecosystem is growing by 26% worldwide since 2023. AI is creating a larger pie rather than replacing traditional search.