I SAID AI CAN'T SIMULATE YOUR CUSTOMERS. THEN I BUILT A TOOL THAT DOES

Summary from the TLDR Marketing newsletter

AI cannot simulate real customer behavior or predict purchase decisions, but it can still review a website like a first-time visitor and detect confusing or weak messaging. The RoastMyWebsite tool generates 5 virtual personas and reviews a homepage to produce a grade, estimated bounce rate, and specific feedback based on the site's copy. The tool can find messaging gaps and contradictions, such as claims of simplicity next to pricing pages that contain 47 line items. AI works well for quick heuristic evaluation, but it cannot replace real customer research or predict whether people will buy.