AEO BLUEPRINT FOR STARTUPS

Summary from the TLDR Marketing newsletter

AEO is an early but critical growth opportunity because large language models shape buyer perception before site visits. ChatGPT queries have a median length of 11 words, versus 3.4 words on Google, which signals a shift toward natural language questions that startups should mine and answer directly. Startups should use an Inclusion Stack approach that focuses on question ownership, onsite clarity, offsite credibility, and structured content that earns citations. Measure success based on visibility, share of voice, and citation frequency instead of clicks. Companies that start now can build compounding advantages as AI systems increasingly define how categories are understood.