WELCOME TO THE TV-IFICATION OF SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

Social media now functions as entertainment, competing with streaming platforms rather than other brands. As audiences scroll while watching TV, social platforms are leaning into episodic formats and expanding onto television screens. While serialized content has long existed, brands are now blending TV level storytelling with social distribution. A series delivers sequential installments around a theme. A show builds a universe with recurring characters and evolving plotlines that create loyalty and anticipation.