I GENERATED 96,452 VIEWS ON SHORT-FORM VIDS IN 3 WEEKS. HERE'S WHAT I LEARNED

Summary from the TLDR Marketing newsletter

Each platform rewards a distinct signal. YouTube Shorts scales fastest because high rewatch rates drive distribution. Instagram is inconsistent but rewards persistence with occasional spikes. TikTok prioritizes shares, with most views from non-followers. Strong first frames matter most, deleting posts limits algorithm learning, and frequent cross-posting supplies the data needed to surface winners.