WHY DIGITAL TWINS ARE MORE THAN JUST A PRETTY MODEL

Summary from the TLDR Marketing newsletter

Digital twins are high-fidelity 3D assets that go beyond visuals. They can be reused across marketing and ecommerce and support AR and internal workflows. This provides consistent branding and reduces the need for repeated photography or 3D builds. The assets evolve with products and save time and cost while maintaining accuracy. For marketers, digital twins offer long-term value. They enable interactive content and scalable campaigns. They also integrate across platforms and serve as a central resource for teams.