HOW I BUILT AN EMPLOYEE ADVOCACY SCOREBOARD WITH DIRECTUS, ZAPIER, AND CLAUDE CODE

Summary from the TLDR Marketing newsletter

This guide explains how to build an automated employee advocacy scoreboard that tracks team social sharing. Links posted in Slack are detected and cleaned using AI in Zapier, then stored in Directus as a structured backend. A Claude Code–scaffolded Next.js dashboard displays the leaderboard, with monthly filtering and drill-downs. The system streamlines tracking posts on LinkedIn and X and reduces manual work.