HOW TO AUTOMATE YOUR RE-ENGAGEMENT AND SUNSET EFFORTS

Summary from the TLDR Marketing newsletter

First, set up a subscriber lifecycle automation to check in at key intervals, like 90, 180, 270, and 365 days. Add personalization over time. Second, implement a sunset policy that automatically unsubscribes contacts who show no engagement. Together, these steps protect deliverability, recover potential revenue from partially engaged users, and remove the burden of manual list management.