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A.Team builds agentic INTELLIGENCE that compresses two weeks of analysis into 9 minutes. We unify fragmented data into a single SELF-IMPROVING SYSTEM that embeds in your existing tools and learns from every campaign decision. 48 hours to first insight. 90 days to measured value.
YouTube is expanding Super Bowl advertising beyond traditional 30-second spots by surrounding the event with creator-driven content and live activations. The platform leverages creator partnerships, pre-game events like a flag football game, and sponsorship packages to embed brands into cultural moments. AI-powered campaigns help advertisers reach new audiences, while AdBlitz amplifies exposure, with 45% of viewers seeing content only on YouTube.
Amazon's ad business is growing despite heavy AI spending, raising questions about future returns. Q4 revenue rose 14% to $213.4B, ad revenue grew 22% to $21.3B, and AWS sales increased 24% to $35.6B. Prime Video now has 315M ad-supported viewers, up from 200M, and Thursday Night Football averaged 15M viewers per game, up 16%. Capital spending in 2026 is planned at $200B, about 50% higher than last year, while profit per dollar remains lower than rivals.
The intent economy is a system where marketing responds directly to real-time consumer intent instead of relying on assumptions or campaigns. AI detects needs, acts immediately, and learns from every interaction. The four-part model starts with relevance, which ensures a product is considered. Distinctiveness makes it noticed. Differentiation provides a reason to choose it. Default makes it the automatic choice and allows continuous optimization.
First, set up a subscriber lifecycle automation to check in at key intervals, like 90, 180, 270, and 365 days. Add personalization over time. Second, implement a sunset policy that automatically unsubscribes contacts who show no engagement. Together, these steps protect deliverability, recover potential revenue from partially engaged users, and remove the burden of manual list management.
In this webinar, the host will show how to use his "research agent stack". It deploys Deep Research to gather massive amounts of web data, then funnels it into NotebookLM to create a hallucination-free knowledge base. The process allows you to turn thousands of pages of research into instant briefings, podcasts, or "voice style guides" in one click. The free event will take place on February 13 at 9 AM PT.
This guide teaches how to use Claude Opus 4.6 to automate workflows by combining Skills, Cowork, and Plugins. Skills let you document processes once and have Claude follow them consistently. Cowork connects Claude to files, apps, and multi-step tasks, while Plugins bundle Skills with tool integrations and slash commands. The guide covers building Skills without code, applying them across content and visualization tasks, leveraging pre-built libraries, and creating custom plugins to scale team output efficiently.
Experiments let advertisers test PMax against other campaign types, final URL expansion, or measure incremental gains with Uplift tests. Data Exclusions now allows blocking specific audiences, including customer match and remarketing lists, from seeing ads. Product Overlap identifies Shopping campaign conflicts, helping advertisers optimize performance and exclude underperforming products.
Growth engineers are a hybrid of growth marketer and engineer. They think less about running experiments and more about building the infrastructure that enables those experiments. AI tools enable teams to execute independently, accelerating iteration as software build costs fall. Canva's programmatic SEO templates illustrate this scale, and companies like Ramp are already hiring for this hybrid role.
In 2011, Facebook's Open Graph let apps automatically share user activity on friends' feeds. Spotify leveraged this by connecting listens to Facebook, turning each play into a discovery loop that drove millions of new users. It increased engagement and boosted paid subscriptions fivefold in under two years. Many apps that relied solely on virality, like SocialCam and Viddy, collapsed when Facebook limited auto-sharing. Sustainable growth depends on both platform tailwinds and core product value.
A new Claude connector lets site owners securely share backend CMS data with read only access so Claude can analyze content without editing anything.
47% of marketers face AI errors weekly, and over 70% spend 1-5 hours fact-checking.