D8 UNVEILS NEW VISUAL IDENTITY FOR THE CARLTON COLLECTION

Summary from the TLDR Design newsletter

D8 Studio created a new visual identity for Carlton Collection to unify 11 independent hotels without erasing their individuality. Guided by the principle “don't duplicate, complement,” the year-long project delivers a cohesive wordmark, flexible typography, and a blue–orange system that ties the portfolio together while celebrating each destination's unique character.