TINDER LOOKS TO AI TO HELP FIGHT ‘SWIPE FATIGUE' AND DATING APP BURNOUT
Tinder is testing a new AI-powered feature called Chemistry to address swipe fatigue and dating app burnout by learning users' interests through questions and optional access to their Camera Roll. The feature aims to replace endless swiping with a smaller set of more relevant matches as Tinder faces declining sign-ups, lower engagement, and subscriber losses. Chemistry is part of a broader strategy that includes AI-driven recommendations, enhanced safety tools, and increased marketing spend to improve relevance, trust, and appeal among Gen Z users.