WHY THE NEW WEB REQUIRES A DUAL STRATEGY FOR EXPERIENCE DESIGN

Summary from the TLDR Design newsletter

AI bots now vastly outnumber human visitors. Anthropic sends over 6,000 crawlers per human referral compared to Google's 18 bots. Despite lower volume, AI-referred visitors show 17x higher engagement, creating a "Visibility Gap" between shrinking human reach and expanding machine-readable layers. The solution involves creating "human sanctuaries" for high-trust emotional experiences while optimizing machine-readable content to control how AI agents represent brands, preventing misrepresentation.