NETFLIX APP IS GOING TO CHANGE AS THE COMPANY COMPETES WITH INSTAGRAM FOR ATTENTION

Summary from the TLDR Marketing newsletter

Netflix is preparing a mobile app redesign that treats the interface as an evolving feed rather than a static catalog, reflecting how users now discover entertainment through constant scrolling. Executives framed the update as a foundation for ongoing experimentation, with vertical video and short clips playing a larger role. The shift aligns with Netflix's expanding mix of formats, including podcasts and live events, which naturally generate ‘snackable' moments.