UX STRATEGIST: THE ONLY JOB WHERE SAYING ‘IT DEPENDS' IS CONSIDERED EXPERTISE

Summary from the TLDR Marketing newsletter

UX strategy often stalls product progress because it avoids hard decisions and defaults to more research. Many UX strategists charge $120 to $180 per hour to produce frameworks and PDFs that conclude further validation is needed. In contrast, direct fixes based on obvious user pain points cut support tickets by 68% in one case and raised activation by 23% in another. The real cost is not just money but months of delay while products stay broken and teams wait for clarity that never arrives.