CONSUMERS SPENT MORE ON MOBILE APPS THAN GAMES IN 2025

Summary from the TLDR Marketing newsletter

Consumers spent more on non-game apps than games for the first time last year. App spending reached $85B, up 21% YoY, as AI app revenue more than tripled and usage surged. Users spent far more time in these apps rather than simply downloading more of them. AI assistants led the charge, dominated by ChatGPT, Gemini, and DeepSeek. Mobile emerged as the primary access point for AI, especially in the US. AI has moved from novelty to daily utility.