RESULTS FROM UNGATED CONTENT

Summary from the TLDR Marketing newsletter

After spending $15K to generate just 106 low-quality ebook leads, a team realized gated content was blocking real engagement. Only 3% of visitors filled out the form, so they ungated everything and stopped reporting on leads. They measured cost per engagement and focused on pipeline and revenue. One year later, demo requests rose 265%, pipeline grew 242%, and cost per engagement dropped 90%. By letting people opt in only when they wanted the content, the team showed ungating drives far more business impact than chasing low-quality leads.