NETFLIX IS ROLLING OUT A LIVE VOTING FEATURE

Summary from the TLDR Design newsletter

Netflix is introducing a live voting feature that lets viewers interact with livestreamed programming in real time, launching with the debut of its talent show Star Search on January 20. Viewers can vote using a TV remote or the Netflix app through multiple-choice selections or five-star ratings, with votes counted instantly and limited to the live broadcast window. The rollout builds on earlier tests and signals Netflix's continued push to merge live content with interactive, cross-device experiences.