YOUTUBE TURNS 20 AND UNVEILS A NEW GLOBAL MARKETING IDENTITY
YouTube is celebrating its 20th anniversary with a new global marketing identity designed in-house to unify its expanding ecosystem across Shorts, Music, TV, Premium, and Kids. The refresh centers on making the brand feel "alive" through a reactive, dynamic system that responds to real content and culture, featuring a new custom typeface, bespoke illustrations, and motion behaviors. Rather than reinventing the platform, the identity evolves familiar elements like the red-white-black palette and UI cues to feel more expressive while maintaining consistency across global markets.