FROM DEAD-END TO DISCOVERY: TURNING YOUR WORDPRESS 404 PAGE INTO A SMART PAGE

Summary from the TLDR Marketing newsletter

A smarter WordPress 404 page can recover lost traffic by parsing the failed URL and extracting meaningful keywords to automatically surface relevant posts instead of forcing users to search again. The approach replaces a dead-end error with contextual content discovery, using internal search logic and sensible fallbacks to reduce bounce rates while preserving SEO value.