TLDR MARKETING 2026-01-21

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CHATGPT SEARCHES GOOGLE SHOPPING TO CREATE ITS RECOMMENDATIONS

ChatGPT's product carousels are largely shaped by Google Shopping results. Experiments show that the top recommended items frequently match high-ranking Google Shopping listings. This means ecommerce brands that want visibility inside ChatGPT need to prioritize clean and accurate Google Shopping feeds with up-to-date pricing, titles, images, and availability rather than focusing only on conversational SEO.

THE 8 MOST INFLUENTIAL CONTENT MARKETING TRENDS FOR 2026

The dominant content trend for 2026 is the decline of search clicks as AI-generated answers replace traditional browsing behavior. To stay visible, brands are restructuring articles with direct answers and long question-based subheads so AI systems can extract and cite them. Multimedia content is gaining leverage because YouTube videos and interactive formats appear directly in AI summaries and closed platforms. At the same time, email lists and social audiences are becoming more valuable as owned distribution channels as search traffic becomes more unpredictable.

FROM DEAD-END TO DISCOVERY: TURNING YOUR WORDPRESS 404 PAGE INTO A SMART PAGE

A smarter WordPress 404 page can recover lost traffic by parsing the failed URL and extracting meaningful keywords to automatically surface relevant posts instead of forcing users to search again. The approach replaces a dead-end error with contextual content discovery, using internal search logic and sensible fallbacks to reduce bounce rates while preserving SEO value.

SEO TIP: SEE HOW GOOGLE IS INDEXING YOUR SITE AT SCALE

Screaming Frog's Google Search Console integration can audit indexation at scale through the URL Inspection API. Connect the Google account linked to GSC, select the property, enable URL Inspection, and run a crawl in Spider mode to pull Coverage, Indexability, and last crawl data directly into the report. It allows review of up to 2K URLs per day and is faster than checking pages one by one in GSC.

POM WONDERFUL MARKETING STRATEGY AND CAMPAIGNS

POM Wonderful turned a hard-to-use fruit into a premium functional beverage by creating the pomegranate juice category and owning the supply chain. Only 12% of Americans knew about pomegranates early on, so it focused on education through its website, design, and self-funded science while positioning the product as a luxury health drink. It invested over $25 million in research and used provocative campaigns like Cheat Death and fantasy-driven ads to make abstract health claims memorable. Distinctive bottle design, vertical integration in California farming, and broad distribution helped it scale into a billion-dollar brand. The category is now crowded, and its challenge is to reclaim leadership rather than blend in.

LONGSTORIES

LongStories.ai lets creators build “Universes”, reusable video templates with set characters, voices, style, and settings. Once built, creators can generate unlimited long-form AI videos from simple prompts. This eliminates repeated setup and keeps videos consistent. The platform allows creators to scale production for YouTube and other platforms.

RIVERSIDE

Riverside lets users record, edit, livestream, host, and publish studio-quality audio and video. It includes multi-track 4K recording, AI editing, and automated promotional assets. Users can create podcasts, webinars, social clips, stream live in HD, and publish to YouTube, Spotify, and Apple.

GOOGLE'S AI OVERVIEW HAS BEEN SENDING ME THE WRONG CUSTOMERS FOR 6 MONTHS

For 6 months, a company received angry refund requests from people who were not customers because Google's AI Overview repeatedly showed the wrong support email for a similarly named business. The issue was not a system bug but an AI hallucination that misdirected searchers, sending hundreds of frustrated users to the wrong company. The practical solution is to actively monitor Google AI Overviews for brand-related searches, downvote incorrect summaries, and test results across regions using a VPN. AI Overviews vary by country and may be correct in some territories.

WHY INTERNAL COMMS SHOULD REPORT IN TO MARKETING

10 CONTENT MARKETING TIPS

Great content marketers lead with narrative, build a media-first ecosystem, and measure impact beyond clicks.

CONTENT MARKETER VS. MANAGER VS. STRATEGIST

Roles, responsibilities, and pay expectations of content strategists, content marketers, and content marketing managers to reduce confusion.

HOW TO CHOOSE WHICH PROBLEMS TO SOLVE AS A PMM

A four-quadrant filter to delegate low-impact work, quick wins, shared wins, and strategic levers.