FIGMA'S PUSH IT CAMPAIGN FOCUSES ON THE HAND IN HANDCRAFTED

Summary from the TLDR Design newsletter

Figma's “Prompt it. Then push it.” campaign for its AI tool Figma Make used vibrant graphics and human gestures to show AI as something creatives actively shape, not just a “magic button.” Launched globally in late 2025, it positioned creativity as applying taste, iterating, and pushing beyond defaults, with community-made work later used to show what's possible.