WHEN BACKLASH STRIKES, BRANDS SHOULD THINK LIKE ARTISTS

Summary from the TLDR Design newsletter

Brands facing backlash should adopt an artist's mindset, maintaining their conviction in their vision rather than retreating to please everyone. Nike's Colin Kaepernick campaign, Coca-Cola's Share a Coke, and the NFL's Bad Bunny halftime show demonstrate how brands responded to criticism with clarity and cultural purpose instead of fear. The key is participating in culture with strategic intention while staying grounded in brand identity, treating backlash as inevitable rather than letting it define the work.