HOW YOU PACKAGE IS HOW YOU SELL

Summary from the TLDR Founders newsletter

Last year, there were 1,800 pricing changes across 500 SaaS companies, and the fastest-growing ones are updating pricing multiple times per month. If you aren't used to iterating on pricing, that probably feels daunting. This post breaks down a new book on the topic with three core ideas. First, PLG and SLG don't compete, they compete with each other. Second, pricing metrics must pass two tests: would the customer feel you've earned more of their wallet as usage scales, and can a new sales rep explain it in 15 seconds without slides? Third, limits are the connective tissue of GTM.