B2B DISTRIBUTION PLAYBOOK

Summary from the TLDR Marketing newsletter

This playbook begins by creating topics from customer research and sales calls. Each SME records a 1-hour interview. Interviews are turned into a long-form article, 5 video clips, and 8 LinkedIn posts. Content is posted on personal LinkedIn profiles 3-5 times per week for maximum reach. It is repurposed across the website, YouTube, and a weekly newsletter. After 3 months, top posts are amplified with Thought Leader Ads. After 6 months, an employee advocacy program uses existing content to expand organic reach.