BRAND IS ONE OF THE BEST PLACES FOR SEO INVESTMENT

Summary from the TLDR Marketing newsletter

This article reframes SEO success around revenue instead of rankings, positioning branded keywords as the foundation that most companies overlook. It shows how brand searches often suffer from low impressions, weak click-through rates, or incorrect page routing, all of which quietly leak conversions. By building content that explicitly answers brand-related queries and expanding coverage around how users actually search for the brand, companies can unlock compounding gains without chasing low-intent keywords.