IS THE 'PRIVACY-FIRST' ERA OVER BEFORE IT STARTED?

Summary from the TLDR Marketing newsletter

Years of predictions about privacy regulation reshaping digital advertising have not played out in practice, despite dozens of state laws now being active. Enforcement actions have resulted in relatively small fines that have not disrupted business models or significantly altered data-driven targeting strategies. For most advertisers, privacy compliance has become a manageable cost rather than a fundamental constraint on growth.