ADVERTISING WILL BOOM IN 2026, BUT HOLLYWOOD IS AT RISK OF BEING LEFT BEHIND

Summary from the TLDR Marketing newsletter

Advertising spend is forecast to rise again in 2026, but most of the gains will go to tech platforms like Meta, YouTube, and TikTok. TV continues to lose share despite stable topline figures, and even streaming growth is slowing. Entertainment companies are trying to attract smaller advertisers through programmatic tools, but face a structural disadvantage against digital platforms.