YOU CAN NOW HIRE SOMEONE TO RETURN ALL THOSE UNWANTED GIFTS

Summary from the TLDR Marketing newsletter

A growing post-holiday industry has emerged around paid return services as shoppers outsource the hassle of returning unwanted gifts to gig workers and startups like ReturnQueen. Platforms such as Taskrabbit have reported sharp increases in return-related bookings. With returns now a standard part of holiday shopping, these services appeal to people willing to pay for convenience. E-commerce friction continues to create new demand for labor rather than eliminating it.