THE K-SHAPED ECONOMY IS HERE

Summary from the TLDR Marketing newsletter

The K-shaped economy is no longer theoretical. A small, wealthy segment now drives most consumer spending, while the majority is pulling back, erasing the middle market. Premium shoppers continue to buy high-end and safe-haven goods, while value-focused consumers prioritize trade-downs and dupes. Even traditional affordable luxuries are slipping as budgets tighten. The idea of an average consumer no longer holds. Brands must choose a clear position at either the premium or value end.