OPENAI REPORTEDLY PLANNING TO MAKE CHATGPT “PRIORITIZE” ADVERTISERS IN CONVERSATION

Summary from the TLDR Marketing newsletter

ChatGPT may soon include advertising content within its conversational interface, placing sponsored responses above informational ones in some cases. OpenAI teams have explored formats that delay ad exposure until a second user prompt to avoid immediate pushback. Early designs reference ad carousels and feature-based promotions embedded in dialogue. As AI tools begin to function as digital assistants and research companions, brands are looking for ways to appear contextually relevant without disrupting trust.