WHEN IT COMES TO ADVERTISING, FUNNY MATTERS

Summary from the TLDR Marketing newsletter

In a world full of gloom, comedy in advertising stands out. From Peter Kay's sketches to campaigns like Tango, Supernoodle, and Old Spice, they become part of culture, remembered long after they aired. Humour connects emotionally and makes messages stick. Advertising should reclaim its funnybone, using humour to entertain and shape culture.