INSIDE THE DECISION TO REBRAND GRAMMARLY AS SUPERHUMAN

Summary from the TLDR Marketing newsletter

Grammarly has rebranded as Superhuman following the acquisition of Superhuman Mail and the launch of Superhuman Go. This rebrand signals an evolution from a writing tool into an AI-native productivity suite. The new brand architecture supports future growth and positions AI as an accessible productivity partner. Central to the new identity is “Hero”, a logo-character that operates both as a visual asset and functional guide within the product. Developed for flexibility, the visual system emphasizes human-AI partnership, with motion, color, and tone.