HOW TO FIND THE PERFECT JOURNALIST FOR YOUR STORY

Summary from the TLDR Marketing newsletter

Hyper-targeted outreach matters because most journalists do not receive relevant pitches. Over 50% rarely get useful outreach, so precise Google searches are needed to find the right authors. Strong results depend on confirming topic fit, recent activity, content format, and whether a journalist links to brands. Tools like ListIQ can cut evaluation time from about 10 minutes per journalist to under a minute.