73% OF YOUR ECOMMERCE EMAILS ARE BROKEN (AND YOUR CUSTOMERS CAN'T TELL YOU)

Summary from the TLDR Marketing newsletter

Most ecommerce emails are inaccessible to many shoppers. About 74% of marketing emails have no discernible link text, which forces screenreader users to guess and then leave. Accessibility also matters to a wide audience because 46% of people have at least one disability by age 60. Clear link text, short sentences, descriptive buttons, structured headings, effective ALT text, and careful emoji use reduce friction and can improve conversions.