BRETT WESTERVELT ON WHY CRAFT, COLLABORATION AND THE PAST FUEL THE FUTURE OF CREATIVITY

Summary from the TLDR Design newsletter

Instagram's role as a creative platform requires the design team itself to embody creativity through collaboration, diverse perspectives, and meticulous craft. Unlocking creativity demands both excellent tools and an audience to share with. The team draws inspiration from past design principles, like Charles Eames' "innovate as a last resort," applying this philosophy to products like the Edits app, which simplifies video editing based on creator feedback rather than pursuing novelty for its own sake.