STOP ASKING USERS WHAT THEY WANT — AND START WATCHING WHAT THEY DO

Summary from the TLDR Design newsletter

Product teams often rely on user opinions from surveys and interviews, but research shows that people's stated preferences rarely align with their actual behavior due to cognitive biases and limited self-awareness. Opinion-driven development leads to fragmented experiences, wasted resources, and reactive roadmaps filled with minor tweaks rather than meaningful solutions. Instead, teams should observe real user behavior through analytics and usability testing, treat feature requests as signals of problems requiring deeper investigation, and anchor decisions in measurable outcomes.