WHY YOU NEED TO USE CAC FOR SEO

Summary from the TLDR Marketing newsletter

Customer acquisition cost is rarely applied to SEO due to complex attribution and delayed results. This article shows a way to calculate SEO CAC using only direct costs such as content production, link-building campaigns, tools, and consultants. It uses first-touch attribution to connect organic search to conversions. Early CAC figures are typically high but decrease over time as content continues to generate conversions without additional spend. The model shows that SEO can achieve a lower CAC than paid channels if investment continues over multiple periods.