TEENS, SOCIAL MEDIA AND AI CHATBOTS 2025

Summary from the TLDR Marketing newsletter

About 20% of US teens say they are on TikTok or YouTube almost constantly. 64% use AI chatbots, including roughly 30% daily. YouTube reaches nearly all teens, with TikTok, Instagram, and Snapchat also widely used, though Facebook and X have declined. ChatGPT is the most popular chatbot at 59%, more than twice the use of the next most common options. Older teens, Black and Hispanic teens, and those in higher-income households report higher usage of both social media and AI chatbots.