STELLA ARTOIS TURNS GOOGLE MAPS REVIEWERS INTO BRAND AMBASSADORS

Summary from the TLDR Marketing newsletter

Stella Artois activated an unconventional campaign by targeting Google Maps' Local Guides. The brand hosted top restaurant reviewers at over 40 dining locations where Stella was served as part of the meal. These guests organically posted photos and reviews, integrating the beer into discovery experiences for future diners. With no option for traditional ads on Google Maps, the strategy ensured Stella appeared in highly trusted, user-generated content at key decision points.