TLDR Index
TLDR Marketing

TLDR MARKETING 2025-12-11

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01GENERAL

03STRATEGIES & TACTICS

STELLA ARTOIS TURNS GOOGLE MAPS REVIEWERS INTO BRAND AMBASSADORS

Stella Artois activated an unconventional campaign by targeting Google Maps' Local Guides. The brand hosted top restaurant reviewers at over 40 dining locations where Stella was served as part of the meal. These guests organically posted photos and reviews, integrating the beer into discovery experiences for future diners. With no option for traditional ads on Google Maps, the strategy ensured Stella appeared in highly trusted, user-generated content at key decision points.

trendwatching.com1 min read

04RESOURCES & TOOLS

asana.com

USE CHATGPT AGENT MODE TO FIND CONTENT GAPS BETWEEN YOUR PAGE AND THE AIO

ChatGPT's Agent Mode can automate the process of comparing a page to an AI Overview and quickly reveal content gaps. In a test on the topic of ‘payroll tax vs income tax', it identified missing topics such as flat vs. progressive rate structure, separate paycheck line items, self-employment tax obligations, filing forms and responsibilities, and coverage of income types. This helps an SEO avoid manual review and speed up optimization work.

linkedin.com1 min read

MARKETING LEADER 45 DAY PLAN (GOOGLE DRIVE)

This folder contains a worksheet and checklist guide that helps marketing leaders through their first 45 days to assess and influence the GTM strategy. It starts with understanding the product, customer needs, strengths, gaps, and competitive traps. Brand positioning, customer advocacy, budget, systems, and revenue health are reviewed to spot blockers. By day 45, findings are documented, cross-functional alignment is secured, and a 6-month GTM plan is created.

drive.google.com

FIND HIDDEN JOBS BEFORE THEY HIT LINKEDIN USING ATS SEARCHES

Many open roles never appear on LinkedIn, especially at startups and tech companies that post first on ATS platforms like Greenhouse, Lever, Ashby, or Workable. Recruiters use X-ray searches to find candidates, and job seekers can too. For example, search Google directly: ‘site:jobs.ashbyhq.com "Growth Marketing" "Series A" "Remote"' to uncover roles before they appear on LinkedIn. Customize searches by title, location, industry, or keywords to find hidden opportunities most applicants miss.

linkedin.com1 min read

05MISCELLANEOUS

YOUR DATA ISN'T PERSONAL ENOUGH FOR A WRAPPED EMAIL?

Wrapped emails don't need personal data to be effective. The key is presenting surprising or shareable stats that tell a story. Highlighting top products, company milestones, and community achievements makes customers feel part of the brand's success. Simple visuals, playful comparisons, and a clear narrative keep the email engaging and memorable. When done right, these emails validate customer choices and create a sense of collective impact.

links.tldrnewsletter.com8 min read

YOU'RE RUNNING THE WRONG TYPE OF CAB

Customer Advisory Boards are often misused when one board is expected to solve every problem for every audience. Strong CABs serve a specific purpose, such as retaining executive relationships, gathering product feedback, or hosting focused discussions. Companies should start small, build for exclusivity, measure relationship depth, and integrate CABs into a larger Customer-Led Growth system. CABs are one pillar of customer strategy, not a replacement for community, education, or lifecycle programs.

kevinkennethlau.substack.com10 min read