MARKETING LEADER 45 DAY PLAN (GOOGLE DRIVE)

Summary from the TLDR Marketing newsletter

This folder contains a worksheet and checklist guide that helps marketing leaders through their first 45 days to assess and influence the GTM strategy. It starts with understanding the product, customer needs, strengths, gaps, and competitive traps. Brand positioning, customer advocacy, budget, systems, and revenue health are reviewed to spot blockers. By day 45, findings are documented, cross-functional alignment is secured, and a 6-month GTM plan is created.