YOU'RE RUNNING THE WRONG TYPE OF CAB

Summary from the TLDR Marketing newsletter

Customer Advisory Boards are often misused when one board is expected to solve every problem for every audience. Strong CABs serve a specific purpose, such as retaining executive relationships, gathering product feedback, or hosting focused discussions. Companies should start small, build for exclusivity, measure relationship depth, and integrate CABs into a larger Customer-Led Growth system. CABs are one pillar of customer strategy, not a replacement for community, education, or lifecycle programs.