FREE EXPERIENCES > FREE PRODUCTS

Summary from the TLDR Marketing newsletter

Experiential rewards drive significantly higher engagement and spending than physical items. Customers were up to 4x more likely to choose an experience, spent 43.3% more before the reward, and spent 63.7% more after redeeming it. Framing items as experiences increased repeat purchase intent by 8% and boosted positive word of mouth by 9.2%. Group-based activities also increased reward redemption likelihood by up to 21%.