TLDR MARKETING 2025-12-10

INTERNAL COMMS TRENDS REPORT

Internal comms teams are entering the new year with stronger foundations and clearer priorities. However, most still feel stretched as expectations outpace resources. Email remains the most reliable and effective channel, measurement continues to lag, and intranets are both the biggest challenge and top improvement priority. Manager communication remains the leading trend, AI is now part of daily workflows, and automation is the next big focus. Teams plan to elevate employee voices, strengthen channel ecosystems, and invest in tools that improve efficiency.

UBER'S LATEST PLAY FOR AD DOLLARS: TURNING DATA ABOUT YOUR TRIPS AND TAKEOUT INTO INSIGHTS FOR MARKETERS

The Uber Intelligence tool helps brands combine their own customer data with Uber's location and delivery insights using privacy-safe clean room tech. This unlocks targeting options for behaviors like business travel or dining habits. With in-app placements, in-car screens, and loyalty integrations, Uber is positioning itself as a retail media network built on movement data. Companies can now tap into this “terrestrial data” to create contextual ad experiences and explore non-traditional partnerships, like hospitality or CPG, that align with users' real-world journeys.

FREE EXPERIENCES > FREE PRODUCTS

Experiential rewards drive significantly higher engagement and spending than physical items. Customers were up to 4x more likely to choose an experience, spent 43.3% more before the reward, and spent 63.7% more after redeeming it. Framing items as experiences increased repeat purchase intent by 8% and boosted positive word of mouth by 9.2%. Group-based activities also increased reward redemption likelihood by up to 21%.

THE TOP 10 CONTENT MARKETING MISTAKES I SEE OVER AND OVER

Many content programs fail not from effort but from misaligned focus. Common mistakes include undifferentiated content, overemphasis on top-of-funnel posts, weak thought leadership, poor LinkedIn and executive presence, and case studies that don't show real results. Teams also underuse repurposing, try to address all buyers, spread across too many topics, and lack the right strategy or expertise to integrate SEO, social, and messaging. To fix this, audit your content, address the biggest gaps first, and consider fractional strategists or specialists to build a program that drives leads, authority, and measurable results.

HOW ONE RETAILER USED AI TO TURN ‘OUT-OF-STOCK' INTO IN-STORE TRAFFIC

The Salvation Army turned sold-out items into a successful campaign by using AI to create urgency. Instead of promoting available products, the ads featured recently sold pieces, triggering FOMO. With Gemini and Nano Banana, raw inventory images became high-end editorial visuals in just 30 days. The campaign lowered cost per store visit by 138% and delivered a 2.6X higher CTR than Google benchmarks.

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HOW TO CREATE SEO IMAGES AT SCALE WITH SCREAMING FROG + NANO BANANA PRO

A tutorial for creating high-quality images at scale by combining Screaming Frog with the Nano Banana Pro model through the Gemini 3 API. The process uses Screaming Frog as an easy access point for the “Gemini 3 pro image preview” model, which can generate accurate vector illustrations that match page titles. Limiting crawl speed to 2 to 3 URLs per second improves consistency, and exports provide all generated assets in one file. More specific prompts lead to stronger outputs and can outperform existing site images.

100 GAMMA PROMPTS TO SPARK YOUR IMAGINATION

Gamma is a tool that turns short prompts into polished presentations, documents, and webpages. This page is a library of templates designed to speed up content creation. It organizes prompts by role and use case to simplify picking the right structure. Each prompt provides a clear starting point that can be tailored to specific needs.

THE RISE OF THE HYPERTAIL: HOW CUSTOM MARTECH IS REWRITING GTM

Modern GTM is shifting from buying tools to creating custom internal systems that power growth. AI and low code now let teams build bespoke workflows and micro automations that sit beneath the visible stack and create differentiation that competitors cannot copy. This hypertail of custom logic is turning CMOs into system architects who must manage complexity, govern internal workflows, and decide where custom design drives advantage. Startups gain most by using fewer tools more deeply and extending them with purpose-built logic that improves activation and retention. The companies that win will focus on smart workflows and intentional AI rather than tool count.

WHAT IS FEAR MARKETING AND HOW TO USE IT ETHICALLY

Used responsibly, fear-based messaging can move audiences from indecision to action by surfacing existing concerns and offering immediate solutions. Examples range from pet insurance companies using real customer stories to cybersecurity firms offering fast resolutions to common threats. The tactic succeeds when tied to credible fears and clear next steps. Exaggeration, manipulation, and vague threats reduce trust and invite legal risk. Executing this approach well means listening closely to your audience, respecting their concerns, and delivering relief through simple, believable solutions.

ONE FRAMEWORK TO NAIL YOUR HOMEPAGE MESSAGING

10 questions every founder and marketing exec should obsess over.

WHY LINKEDIN IS THE NEXT BIG THING FOR CREATORS BIG AND SMALL

Only 1% of users post, and the rise of intellectual influencers makes LinkedIn an open path for high-intent reach.